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July 20, 2006, 6:46 PM CT

Marketing Fortified Water To Mothers-to-be

Gretchen Cook-Anderson couldn't forget the bottles and bottles of water her doctor ordered her to drink during a difficult pregnancy with her twin boys in 2001.

That eventually led the former public relations agent to her new role as president and chief executive of Saphia Lifestyle Beverages of Silver Spring. Its first product, offered online, is bottled water billed as specially formulated for "nursing moms, expectant moms and hopeful moms-to-be".........

Posted by: Trista Permalink Source

July 20, 2006, 6:23 PM CT

The very best of Martha Stewart Living

The new (August) issue contains the very best organizing tips published during the magazine's 15 year history, "including how to create a sewing kit in a Mason jar and an office in a toy or linen chest," wrote Liz Seymour in today's Washington Post Home section piece.

The magazine will be at newstands everywhere.........

Posted by: Trista Permalink Source

July 18, 2006, 4:39 PM CT

Bring Your Rides Inside

Blending the finest in designer faucet technology with an original motorcycle- inspired style, the MFX Classic faucet is a bold & stunning accessory for the passionate biker's home or business.

Our patented design gives you the quality, craftsmanship, and performance quality you want:

-Durable finish .

-Precision engineered.

-Ceramic disc valves .

-Brass construction.........

Posted by: Trista Permalink Source

July 17, 2006, 9:34 PM CT

You Argue When You Care

We are emotionally attached to the products we use regularly, so much so that we become defensive and tense when they are criticized, says a new study from the recent issue of the Journal of Consumer Research. Interestingly, the more committed we are to a product - and thus the more incensed we are by any critique - the more counterarguments we are able to come up with.

"Less loyal individuals more readily agree with the unfavorable information and change their attitudes to be consistent with the new information," write Sekar Raju (University of Buffalo) and H. Rao Unnava (Ohio State University). "More loyal consumers question and argue against the information".

Raju and Unnava explain that we are negatively aroused by criticism of products to which we feel committed. However, this negative arousal can also be induced by an external stimuli, such as an irritating noise. Thus, those who are in a state of agitation and those who are loyal to a brand come up with more counterarguments in response to criticism in an attempt to reduce cognitive discomfort. In contrast, those who are not especially committed to the brand or who are not externally agitated are more likely to change their opinions.

"This difference in the level of tension seems to motivate the more loyal customers to take a much more defensive stand against the unfavorable information," write the authors. "It is our contention in this research that counterarguementation is one way by which highly committed consumers reduce their arousal, and thus the aversiveness that accompanies it".........

Posted by: Trista Permalink Source

July 17, 2006, 9:21 PM CT

Decisions Are Easier When Everything Is Priced The Same

You're ordering dessert and know exactly what you want -- the lavender crème brulee that was reviewed in your favorite food column. Even if it's the most expensive item on the dessert menu, you'll probably order it. But what about those times when you don't come armed with advance recommendations? A study in recent issue of the Journal of Consumer Research finds that when a person is unsure what to choose, pricing all items the same - known as "parity pricing" - can help ease the decision-making process. In other words, parity pricing may increase the likelihood that the diner will order dessert at all.

"Most prior research has examined the impact of assortment on choice irrespective of price or by explicitly assuming parity pricing," writes Alexander Chernev (Northwestern University). "In contrast, this research documents that price differentiation can have a significant impact on choice and links this impact to preference uncertainty and the consistency between individuals' consumption and resource-allocation preferences".

Chernev compares parity pricing with differential pricing (pricing all items differently based on factors such as the cost of ingredients). He finds that differential pricing can both help and hinder the decision-making process since it makes cost a crucial factor and introduces the idea of splurging or saving.........

Posted by: Trista Permalink Source

July 17, 2006, 7:11 PM CT

Dart Coat Hooks

Stainless steel darts with a special wall fixing.

Pack of 3.

Original design by Anthony Chrisp.

170mm long.........

Posted by: Trista Permalink Source

July 14, 2006, 5:02 AM CT

Sofa Brick

You can convert your walls and floor into a semi-permanent lounging area by using sofa bricks.

This simple mould of SOFA BRICK enables manufacture from various materials. For example, cork grains will offer a soft, comfortable brick.

Manufactured by NAGAYANAGI co,ltd.........

Posted by: Trista Permalink Source

July 12, 2006, 11:37 PM CT

Sleep Deprivation Doubles Risks Of Obesity

Professor Cappuccio

You might be too busy to find time to sleep, but lack of sleep could lead to overweight and obesity. New research from Warwick Medical School at the University of Warwick has found that sleep deprivation is linked to an almost a two-fold increased risk of being obese for both children and adults.

Findings from a study by Professor Francesco Cappuccio were presented to the International AC21 Research Festival hosted this month by the University of Warwick.

Scientists reviewed current evidence in over 28,000 children and 15,000 adults. For both groups Professor Cappuccio found that shorter sleep duration is linked to almost a two-fold increased risk of being obese.

The research also suggests that those who sleep less have a greater increase in body mass index and waist circumference over time and a greater chance of becoming obese over time.

Professor Cappuccio says: "The 'epidemic' of obesity is paralleled by a 'silent epidemic' of reduced sleep duration with short sleep duration associated with increased risk of obesity both in adults and in children.These trends are detectable in adults as well as in children as young as 5 years".

Professor Cappuccio points out that short sleep duration may lead to obesity through an increase of appetite via hormonal changes caused by the sleep deprivation. Lack of sleep produces Ghrelin which, among other effects, stimulates appetite and creates less leptin which, among other effects, suppresses appetite. However he says more research is needed to understand the mechanisms by which short sleep is associated with chronic conditions of affluent societies, such as obesity, diabetes and hypertension.........

Posted by: Trista Permalink Source

July 12, 2006, 10:57 PM CT

Women At Risk From Working Long Hours

Long hours of work may be more worrisome for women compared to men. Women who work long hours are more likely than men to indulge in unhealthy behaviours such as snacking, smoking and drinking caffeine. A new study funded by the Economic and Social Research Council finds that men and women respond very differently to working long hours.

Researcher Dr Daryl O'Connor explains: "Women who work long hours eat more high fat and high sugar snacks, exercise less, drink more caffeine and, if smokers, smoke more than their male colleagues," he points out. "While for men, working longer hours has no negative impact on exercise, caffeine intake or smoking".

While many women adopt unhealthy behaviours in response to working long hours, researchers believe that, in one respect, working long hours has an equally beneficial effect for both men and women. "The one clear positive impact of working long hours for both sexes is that alcohol consumption is reduced," Dr O'Connor points out.

These findings are part of a wider study conducted by psychologists from Leeds University into the effects of stress on eating. "Stress disrupts people's normal eating habits," Dr O'Connor suggests. "Stress causes people to opt for unhealthy high fat and high sugar snacks in preference to healthier food choices. Also people under stress eat less than usual in their main meals including their vegetable intake but shift their preference to high fat/high sugar snacks instead".........

Posted by: Trista Permalink Source

July 11, 2006, 11:29 PM CT

Christian Doir

Let us not be so prosaic as to ask exactly what Joan of Arc, Siouxsie Sioux, Botticelli, and the forties French film actress Arletty may have to do with one another-we've arrived in the parallel universe known as John Galliano's Christian Dior. So, on with the show! It's a parade of medieval warrior-women in gilded chain mail, copper verdigris gowns, and glass diadems, each equipped with an armored sleeve.

It's a bizarre troupe of goth-punks in outsize black-and-red folded 3-D shapes fashioned from trash-bag plastic. It's a mincing line of forties ladies in pea-green and magenta doublet-jacketed crepe suits sporting lobster parts for hats. And then it's a perambulating collection of Tuscan topiary, with pennants and trumpets poking out atop.........

Posted by: Trista Permalink Source

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