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Marketing Fortified Water To Mothers-to-be


Marketing Fortified Water To Mothers-to-be
Gretchen Cook-Anderson couldn't forget the bottles and bottles of water her doctor ordered her to drink during a difficult pregnancy with her twin boys in 2001.

That eventually led the former public relations agent to her new role as president and chief executive of Saphia Lifestyle Beverages of Silver Spring. Its first product, offered online, is bottled water billed as specially formulated for "nursing moms, expectant moms and hopeful moms-to-be".



Posted by: Trista    Source